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The Director of Name, Image and Likeness (NIL) Services reports directly to the Associate AD/Compliance and will manage a comprehensive strategy to maximize NIL opportunities for Maryland student-athletes. The Director of NIL Services will coordinate with key department units including development, sponsorship, compliance, marketing and communications to lead Maryland’s NIL Momentum program. The Director of NIL Services will collaborate with development staff to support and guide strategic donor-led partnerships (Collectives) and with compliance staff to appropriately manage a comprehensive strategy to maximize NIL opportunities for Maryland student-athletes. The Director of NIL Services will also be responsible for managing the relationships with external NIL partners, including Opendorse, Brandr, and others. Above all, the Director of NIL Services will be ultimately responsible for creative and progressive leadership with an entrepreneurial spirit in the rapidly-changing field of NIL for Maryland Athletics and Maryland student-athletes.

Duties and Responsibilities:
  • Collaborate with development staff to grow NIL opportunities for Maryland student-athletes through donor-led partnerships (Collectives).
  • Collaborate with external partners, including Opendorse, Brandr, Playfly and others to maximize NIL opportunities for Maryland student-athletes through corporate partnerships.
  • Collaborate with the Compliance unit to lead student-athlete and staff education about opportunities related to adopted and pending Federal, State, and/or NCAA NIL through key topics including NCAA compliance, and help manage the processing and monitoring of student-athlete NIL opportunities to ensure NCAA, Big Ten, and institutional compliance.
  • Work with other external departments to provide student-athletes with coaching on personal branding, team culture and dynamics, sourcing and evaluating opportunities and more.
  • Manage NIL questions and requests from internal stakeholders (e.g., student-athletes, coaches, staff, etc.) and external stakeholders (e.g., prospects and their family members, boosters, third-party individuals, local business, etc.).
  • Work with other external units to generate social media and marketing content to promote Maryland’s NIL initiatives, programming, and showcase positive impacts of student-athletes in the NIL space.
  • Oversee Maryland’s agent registration and monitoring process to ensure NCAA, Big Ten Conference and institutional compliance.
  • Monitor social media accounts and other web-based platforms for student-athletes to ensure NCAA, Big Ten and institutional compliance.
  • Stay updated on the latest NIL trends, including legislative advancements, NCAA compliance regulations and vendor landscape evolutions.
  • Other related duties as assigned.

Minimum Qualifications: Bachelor’s Degree and a minimum of 3 years of experience in business development, athletics compliance, or marketing is required. Must possess:

  • Significant working knowledge of the rules and regulations set forth by the NCAA and Big Ten.
  • Excellent written and oral communication skills.
  • Experience in relationship building, exemplary customer service, sales, and/or high-volume project management and coordination.
  • Strong computer skills.
  • Ability to multi-task and effectively balance multiple situations.
  • Ability to prioritize multiple tasks and projects according to the severity and importance.
  • Self-motivated with the ability to work independently as well as in a team-oriented environment.
  • Qualities of emotional maturity, genuineness, self-confidence, common sense and good judgment.
  • Ability to make good, consistent and fair decisions (based on facts and data).
  • Unquestioned integrity and trustworthiness.
  • Adherence to University, Big Ten Conference, and NCAA rules and regulations.
  • Commitment to the Athletics Department and University’s mission.
  • Flexible to various scheduling to include nights, weekend work and some holidays.
  • Commitment to the Athletics Department and University’s mission.

Preferences:  Master’s Degree or Juris Doctorate Degree is preferred. Experience in athletics-related field is preferred. Baseline understanding of evolving NIL landscape and NIL-related policies and laws preferred. Proficiency in social media platforms, marketing, and digital content development preferred.

To Apply: Submit applications electronically at Search for position number 127589. For best consideration, applications should include (1) cover letter, (2) resume, and (3) names and contact information of at least three references. More information on Maryland Athletics can be found at

Best Consideration Date: Apply by February 14, 2024.

Tagged as: NIL

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